Creative Marketing Agency

Giving customers a clearer path from idea to delivery

The challenge

Repeated design rounds offered customers multiple options without enough direction. Decisions stretched out, and customers could feel responsible for doing the creative work themselves.

My approach

As VP of Development, I began with the desired outcome and brand constraints, then shifted the team toward one recommended design presented within a storyboard timed to audio. Customers could respond to the whole experience. I also improved project management visibility, streamlined consulting expenses, and expanded the service portfolio with animation, illustration, and complex 3D capabilities. My team grew to 29 direct reports, delivering more than 400 projects quarterly, primarily marketing videos alongside websites and branding. I managed budgets of roughly 20% of company revenue and coordinated vendor delivery.

The outcome

Average turnaround fell from 16 to 8 weeks, a 50% reduction in elapsed project time. Separately, the broader delivery changes enabled 4x as many projects in the original timeframe. The capacity result reflects the combined process improvements, not the turnaround reduction alone. Operating costs fell by $750K, and the expanded service portfolio directly contributed to 20% gross sales growth.