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Darkwater Studios, LLC
3857 SW Hall Blvd. Beaverton, Oregon 97005 |
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Not everyone responds to the same thing in the same way. Before we can reach your audience effectively, we must identify who they are. There are 3 main ways to identify a target audience:
Demographics: What do they have in common? (age, gender, income, occupation, etc.)
Geographics: Where are they? (location)
Psychographic: What do they like? (interests, hobbies, lifestyles, etc.)
Once we know WHO we're talking to, we can create a more effective communication strategy.